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Public / Mass Transportation Providers
Fuel efficient cars are necessary but replacing vehicles with mass transit to travel to work, special events, and general activities is an essential component of the equation. Displaying the same cultural messages when your passengers enter the station, board the train and read public signage will prompt and reward their behavior. Buses using alternate energy can display the same messaging on the exterior as they travel throughout the community. Your passengers might have an opportunity to feel good about themselves while avoiding tedious journeys in their cars stuck in traffic jams.
Public / mass transit providers are losing passengers after the pandemic and need to counter act this decline because America must continue expanding these services. Applying the artigraph imagery and slogans in coordination with other marketing programs could become very beneficial in reversing this trend.
Only You Can Reduce Oil Consumption; or
Conserve and Replace Oil: the only Successful and Sustainable Policy
with a THANK YOU for using the mass transit agency.
Or Don’t be an Oil Villain; or Don’t Be an Oil Slimeball
with a THANK YOU for using the mass transit agency.
The agency can utilize the portfolio of images and slogans to apply for funding to complete projects. Describing the FIVE positive outcomes, including national security issues, rather than the standard two of health and environment, could make a major difference. If the public and politicians better understood the broader range of outcomes of mass transit, they would be more prone to expand services.
A marketing approach could involve teaming up with professional sports teams and concert venues to inspire their customers to ride on mass transit. Perhaps the teams and concert venues could provide a subsidy for their fans and include it as part of their advertising on how “easy” it is to arrive at their event.
YOUR INGENUITY AND CREATIVITY AWAITS YOU AFTER PURCHASING OUR PRODUCTS.
GOOD LUCK!
